With just over a month left in 2020, have you experienced growth or continued decline in your performance? How to sprint in the last minute and deliver a satisfactory answer for 2020?
Leadcar will explore with you how to build enterprise IP in the era of popular self media. Nowadays, in the era of self media, traditional marketing thinking has become ineffective. Enterprises need to keep up with the times, comprehensively upgrade their thinking and actions from marketing strategy to tactics. New retail full network marketing is the correct posture for enterprise digital marketing. Among them, how to convert public domain traffic into private domain traffic is something that everyone must focus on. However, many people have insufficient understanding of public domain traffic and private domain traffic, confuse many concepts, and neglect the steps before and after implementation, resulting in difficulties in attracting traffic, acquiring customers, and sales. Therefore, today we will introduce how to correctly convert public domain traffic into private domain traffic, and do a good job in the operation and sales after conversion.

The value of public domain traffic to enterprises:
1. Wide audience, can quickly promote the brand to various target groups, forming a widespread advertising effect;
2. Persistent impact on consumer memory helps shape brand image;
3. Maintain brand activity and competitive scale, and improve brand survival time;

The value of private domain traffic to enterprises:
1. Directly reducing marketing costs, compared to the past where one could directly reach their own users;
2. Prevent the loss of old users, facilitate penetration through activities, and establish brand emotional relationships with customers;
3. Helps to shape the brand, allowing customers to experience the company's services up close, enhancing word-of-mouth awareness of the brand, and forming a cumulative impact;
With the reshuffling of the automotive self media industry, there has been a significant improvement in production quality, scale, content output, and more, from the initial mixed bag of good and bad to the gradual team operation. At the same time, in addition to the automotive professional evaluation and data analysis sections, the automotive and lifestyle, automotive and social sections have also been refined. At present, there are few self media platforms that continue to work independently in terms of operational and creative output. They have basically expanded their team model and are responsible for developing various functional areas, including graphic and text sections, photography and videography, platform live streaming, video production, content distribution, and business cooperation. For platforms such as automotive portal websites, they are also fiercely competing for resources from top accounts, providing support for automotive self media creation from various aspects, including user data, channel data, marketing data, reading click through rates, and other data feedback. Help creators improve the quality and service of content output. From users passively receiving information in the technological ecosystem, to AI and big data algorithms completing user interest recommendations. Manfred has always been committed to helping customers expand their brand awareness through self media as a traffic pool. We believe that in the future, with the support of self media, we will have more and more popular stores. Manfred will work together with everyone to move towards a better future!